Privacy Policy

Introduction 

SLY Copywriting is committed to protecting your privacy. When you interact with SLY Copywriting by phone, email, in person or online, we sometimes receive personal information about you.

This policy tells you what information may be kept, why, for how long, and who it is shared with.

 Why do we hold (process) information about you?

Either because you’ve consented for SLY Copywriting to do so (through working with us, signing up to emails, filling in an online form). Or because it’s part of our legitimate business interests, specifically proper administration of our website and running of our business. There’s more about Legitimate Interest later in this policy, explaining what it is and why we believe we have legitimate interest to process your data.

Your consent

If you do not want us to hold your information, it is your right to withdraw consent at any time. Just email sherree@slycopywriting.co.uk.

How do we collect information about you?

As a copywriting agency we may collect information about you whenever you interact with us. For example, when you sign-up to a newsletter, ask about our freelance copywriting services, work with us or otherwise give us any other personal information.

What information do we hold about you?

The information we hold may include: website cookies, email addresses, phone numbers, physical addresses, position and also some of your opinions (such as the email feedback you give us on our work). We also hold information about any financial transactions you make with us.

Who is collecting the information?

When asked for personal information by us, you are sharing that information with SLY Copywriting for the purposes of the successful running of our business.

Do we pass your info on?

We do not rent, sell or share Users’ information with third parties, except as described in this Privacy Policy. We may use the information for the following:

•  Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
• To communicate with you and to keep you informed about our latest updates and services;
• To serve you advertisements when you use our Site (see more under "Advertisements"); 
• To market our websites and products (see more under "Marketing"); 
• For statistical and analytical purposes, intended to improve the Site.

 In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third-party providers, who may be located in different jurisdictions across the world, for any of the following purposes: 

• Hosting and operating our Site;
• Providing you with our services, including providing a personalised display of our Site;
• Storing and processing such information on our behalf; 
• Serving you with advertisements and to assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
• Providing you with marketing offers and promotional materials related to our Site and services; 
• Performing research, technical diagnostics or analytics;

 We may also disclose information if we have good reason to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.

How long do we keep your information about you?

We will retain your personal information for as long as necessary to provide our services, and as necessary to comply with our legal obligations, resolve disputes and enforce our policies. Retention periods will be determined taking into account the type of information that is collected and the purpose for which it is collected, bearing in mind the requirements applicable to the situation and the need to destroy outdated, unused information at the earliest reasonable opportunity. Under applicable regulations, we will keep records containing client personal data, account opening documents, communications and anything else as required by applicable laws and regulations. We may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.

If you wish to be removed, you can tell us at any time. However, we keep a ‘suppression list’ (this tells us which people we should not contact)’ which will be kept indefinitely, to make sure we don’t bother you.

Cookies

We collect cookies for our site, but we don’t track you elsewhere. When you use our website you have the option to refuse to allow cookies. You’ll see a notice on the site. We won’t collect cookies unless you agree.

If you visit our websites we may record information about:

• the areas of the website you visit
• the amount of time you spend on the site
• whether you are new to the site, or have visited it before
• how you came to our website – for example, through an email link or a search engine
• the type of computer, browser, network location and internet connection you use.

We may use Google Analytics to understand how people use our website so we can make it more effective. Google Analytics collects anonymous information about what people do on our website, where they’ve come from, and whether they’ve completed any tasks on the site, for example, signing up to a newsletter. Google Analytics tracks this information using cookies and JavaScript code.

What are cookies and how are they used?

We use cookies to store information about you. A cookie is a small amount of data that is sent to your browser from a web server and stored on your computer. Cookies tell us whether a website user has logged-in, where to find details that can be used to pre-fill parts of online forms and to personalise your visit to the website. They are also used to track anonymously which areas of the site are popular and which are not used; this helps us monitor and improve the navigation and content of the site.

Internet browsers normally accept cookies by default; however, it is possible to set a browser to reject cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies

IP address

Your IP address is the unique number that identifies the computer you’re using. When you fill in our online form, we’ll store your IP address. Just let us know if you’d like us to delete it.

What else should I know about my privacy?

Remember whenever you voluntarily disclose personal information online, that information can be collected and used by others. In short, if you disclose personal information online that is accessible to others, you may receive unsolicited messages from other parties in return.

You should be aware that if you access other websites to which we provide links, these are outside our control. If you provide personal data to other companies, the privacy policies of those companies determine the uses to which that information is put and ours will no longer apply.

This policy may change from time to time, so please check back periodically. Ultimately, you are solely responsible for maintaining the secrecy of any information about yourself. Please be careful and responsible whenever you are online.

Data Protection Act

We are committed to the protection and privacy of your personal data, and as such are held in accordance with the Data Protection Act 1998.

For more information, see the UK government’s Data Protection website.

About our Legitimate Interest

Why do we believe we have a ‘Legitimate Interest’ to process your data?

 The short answer: we only contact businesses that rely on companies like us, offering professional copywriting services. We rely on them using companies like us, to stay in business. So processing the data is mutually beneficial. No harm or damage is done by our processing the data, and no individual’s rights are affected. If we didn’t hold it, it would harm our ability to do business. We hold data securely (in encrypted files, behind passwords and under lock key). And you can ask us at any time to delete your data.

The long answer: we believe we have a ‘Legitimate Interest’ to process your data because…

– We only hold the data of individuals at companies (such as Ltd, PPL etc) never private individuals

– We only use this data to market services which are directly related and of genuine interest to clients and potential clients.

– Processing the data is necessary to maintain our business as a copywriting agency

– GDPR identifies this processing activity as legitimate (we have undertaken a balancing test, with a positive outcome)

– The processing activity is essential to our business, so we can find new clients. We always specifically articulate our legitimate interest to our potential clients

– The processing is critical to our business to stay profitable. For example, emailing potential clients is our main source of business. We only email businesses, never private individuals. We believe this is a simple and clear explanation of why we hold and use data. We believe our holding this data does no harm at all to individuals. All data held is related to business contacts.

– The rights of the individuals, whose data we hold, are clearly articulated in our data policy (i.e. you can ask for us to remove or change your data at any time)

– There’s no other way of achieving our objectives, without disproportionate effort

– The people we email expect to receive marketing emails from companies like ours offering services they may already use and be interested in. As a result, we believe it is likely they will have considered and accepted the impact of them.

– Processing the data will not negatively affect individuals’ rights or result in unwarranted harm or distress

– If we were unable to process the data it would prejudice our business, making it significantly harder for us to find new business and making it significantly harder for our suppliers to work for us, prejudicing them also

– The legitimate interests of the individual are aligned with ours, because our business provides services to other businesses. Therefore our need to process their information presents a legitimate interest, not just for us, but the individual as well.

– The connection between the individual and organisation is: existing customer, lapsed/cancelled customer, client, prospect or supplier

– Processing never limits or undermines the rights of individuals

– Our data has been collected directly and indirectly

– The individual holds (and is informed of) the power to choose to change or delete (although we will keep a ‘suppression list’ to ensure they are not contacted in the future

– Individuals that we contact would absolutely expect us to use their information for our purposes (email marketing), as it is standard business-to-business procedure

– Our processing cannot be considered intrusive or inappropriate. Our contacts are business contacts.

– Fair processing notice is always provided to individuals. This takes the form of explaining we have a privacy policy that protects their right to have their data removed

– Individuals whose data is being processed can easily control our processing activity or object to it. Every communication has a clear option to change the information we hold or for the individual to be removed from our data

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

How to contact us

If you have any general questions about the Site or the information we collect about you and how we use it, you can contact us at sherree@slycopywriting.co.uk

SLY Copywriting 

10 Morley Drive 

Ely 

Cambridgeshire 

CB3 3FQ